Quick answer: Video is the highest-ROI content format in SaaS marketing going into 2026. Around 9 in 10 businesses use video, over 90 percent of marketers report positive ROI, landing pages with video convert up to 86 percent better, and 98 percent of people say they have watched an explainer to understand a product. Sources below.
Adoption
- Roughly 89 percent of businesses use video as a marketing tool, per DemandSage’s 2026 video marketing report.
- Explainer videos are among the most-produced formats, with about 68 percent of marketers investing in them.
- Two thirds of buyers say they would rather learn about a product from a short video than from text.
Conversion
- Adding video to a landing page can lift conversion by up to 86 percent, a figure echoed across multiple 2026 industry roundups.
- Product pages with video have been measured converting at roughly 4.8 percent versus 2.9 percent without.
- About 39 percent of marketers name video the single most impactful landing page element.
Explainer-specific
- 98 percent of people report having watched an explainer video to learn about a product or service, an all-time high per Wyzowl-style annual surveys.
- Completion rates drop sharply after 60 seconds, reinforcing the 60 to 90 second standard we cover in our length guide.
The AI shift
- The AI video generator market passed $789 million in 2025 and is projected toward $3.4 billion by 2033, at roughly 20 percent annual growth.
- AI answer engines increasingly cite video content, making VideoObject schema and transcripts an SEO asset, we cover the tradeoffs in AI generators vs studios.
What these numbers mean for a SaaS team
The gap is no longer between companies that use video and those that do not, it is between one-off videos and video systems. A single production that ships a hero video, vertical cuts, square cuts and ad hooks compounds these statistics across every channel, which is exactly how our one-production system is built.
Figures compiled August 2026 from public industry reports including DemandSage, Wyzowl-lineage surveys and video platform benchmarks; individual studies vary, treat ranges as directional.
Put the numbers to work: SaaS explainer video production from $1,485, or get a free sample first.
