SaaS explainer videos that turn cold traffic into signups

Most visitors leave your landing page in 15 seconds without understanding what you sell. A 60-second explainer fixes that: it turns your core value into one clear story, so cold traffic from ads and Google converts instead of bouncing.

One client replaced the opening half of their sales pitch with theirs and cut pitch time by 60 percent.

In short: A SaaS explainer video is a 60 to 90 second animated video that explains what a software product does, who it is for and why it matters, usually placed on the homepage, in paid ads and in sales outreach. Price: $1,450 per video with everything included, bundles from $850 per video. The first draft arrives in 10 to 15 working days from the approved script, and each revision round adds about two days. Free 10 to 15 second sample before you commit.

Trusted by SaaS Founders and Product Owners.

From solo founders to growing SaaS companies, teams trust us to turn their products into simple, clear videos that bring more signups and sales.

Framer
ClickUp
ElevenLabs
HubSpot
Multiplier
Zip
Perplexity
JobAdder
Cognexo
SiteSherpa
Our Work

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BinaryTech

 

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Fyxer – Gmail

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Corgi

 

Corgi

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Chronicle Labs

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Granola

 

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Revnu

 

Revnu

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ThinkUp

 

ThinkUp

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Bloom

 

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Anala

 

Anala

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Submagic

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Atria

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Fyxer - Gmail

Fyxer – Gmail

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Sana Overview

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Templafy Content Library

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Xactly

 

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Foogin

 

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Client Testimonials

What it’s like to work with Motion Graphix.

★★★★★

The Motion Graphix team was great to work with. They understood the brief quickly, delivered polished motion graphics, and were responsive throughout revisions. Clear communicators, easy to collaborate with, and I’d happily hire them again.

Lewis Owen
Lewis OwenCEO, Orchestra
Sonia Couture, Founder, HYPE Innovation - video testimonial

Sonia Couture

Founder, HYPE Innovation
Rob Arnold, Co-Founder, Ascendea.ai - video testimonial

Rob Arnold

Co-Founder, Ascendea.ai
★★★★★

Yes, yes, yes. The Motion Graphix team did an awesome job on our explainer video for FloConnector. 100% recommend.

David List
David ListFounder, FloConnector
Will Hastings, Marketing Head, JobAdder - video testimonial

Will Hastings

Marketing Head, JobAdder
★★★★★

The Motion Graphix team was a pleasure to work with. They delivered high-quality work, communicated clearly throughout the project, and were responsive to feedback and revision requests. The final result matched my expectations and was completed professionally and on time. I would gladly work with them again on future projects and highly recommend them to other clients.

Tamar Blue
Tamar BlueFounder, MentalHappy
★★★★★

Working with the Motion Graphix team was a great experience. They made all the corrections we requested without hesitation, leaving us very satisfied with the final work.

Noga Balaban
Noga BalabanProduct Marketing, Panaya

Is this the right video for you?

Built for the top of the funnel: ads, landing pages and cold outreach.

A SaaS explainer earns its keep where people do not know you yet. It is the video that runs on your homepage, in your paid ads and in the first email your sales team sends.

Choose this when

  • Visitors leave your landing page before they understand what you sell.
  • You run paid ads and need creative that explains the product in under 60 seconds.
  • Your sales team repeats the same five-minute introduction on every call.
  • The product is abstract and a screenshot does not tell the story.

Pick something else when

  • Your buyers already understand the category and want to see the interface: an app demo fits better.
  • You are driving installs for a consumer app: see mobile app videos.
  • Trust, not clarity, is what blocks the sale: a talking head video works harder.

A freight-tracking software client replaced the opening half of their sales pitch with their explainer and cut pitch time by 60 percent. See how the same approach turned a dense recruitment platform into a 68-second “I get it” in the JobAdder case study, and how we showed bar owners where the money goes for CoreTAP.

What is a SaaS explainer video?

A SaaS explainer video is a 60 to 90 second animated video that explains what a software product does, who it is for and why it matters, usually placed on the homepage, in paid ads and in sales outreach. At Motion Graphix it includes script, storyboard, animation, a human voice-over, music, every social and ad format and 90 days of support for one flat price of $1,450.

How much does a SaaS explainer video cost?

$1,450 for one video with everything included. Five videos cost $1,000 each ($5,000 paid once) and ten videos $850 each ($8,500). Monthly plans run from $2,900 for four videos a month down to $575 per video on the Ultra plan. Longer demos and multi-video projects are quoted after a free call.

How long does a SaaS explainer video take to make?

The first draft arrives in 10 to 15 working days from the approved script, and each revision round adds about two days. Rush delivery brings the first draft to 5 working days. Most projects are finished within two revision rounds.

How long should a SaaS explainer be?

The master runs 60 to 90 seconds, long enough to cover the problem, the product and the proof. From it we cut two to three 15 to 30 second clips for ads, plus vertical and square versions, all included in the price.

Do we need to write the script?

No. We research your product and market and write the script, then you approve it before anything moves to storyboard. If the script is not right, your deposit comes back.

Our product changes every month. Will the video go out of date?

We write the story around the outcome rather than individual screens, and we update the video free for 90 days after delivery if a feature or screen changes.

Our Solutions

Complete video marketing assets.

Most studios hand you one video file, wish you good luck, and move on. We work differently. You don’t just get one master video. You get the same video in every format you need for multiple platforms, plus three months of free support. With us, you get a complete video marketing solution.

The Master Video

A clear 60 to 90 second video that explains your product. Everything else we make is extracted from this master version.

Social Cuts

We recreate the master video in vertical ratio for Reels, TikTok, Instagram, and YouTube Shorts, and in square ratio for Meta ads and LinkedIn. No extra cost.

Short Clips for Paid Ads

We extract two to three short clips from the master variant, ready to use in your paid ad campaigns.

The Thumbnail Design

A custom thumbnail to use when you post your video on any platform. It is the first image people see before they watch, and a good thumbnail means a higher click-through rate (CTR).

The Marketing Playbook

A complete guide for founders who don’t have a marketing team yet, so you can run these videos yourself and get the maximum output from them. It covers which channels to post on, in what order, and how to set up the ad clips.

90 Days Free Support

We stay with you for three months after the project closes. If your product gets a feature update or any part of the video stops working for you, we update it for free within 90 days.

Watch How We Work

Our production process video▶
01
Script stage icon

Script

Our team will create a script that will enable you to tell a compelling story about your business, product or service.

02
Storyboard stage icon

Storyboard Design

At this stage, our digital artists will prepare a simplified visual representation of how the final explainer video will unfold.

03
Animation stage icon

Animation

At this phase, we breathe life into static illustrations and create animation. We bring together a script, illustrations, and voiceover into an exciting story.

04
Voice-over, music and sound stage icon

Voice-Over + Music + SFX

We record a professional voice-over, add licensed background music, and layer in sound effects, so your video sounds as good as it looks and keeps viewers watching till the end.

05
Final export stage icon

Final Export

We export the final video in MP4 format with full HD resolution. We also provide a vertical version for social media platforms.

06
Bonus assets icon

Bonus Assets

Along with the final video, you get bonus assets for free: a custom thumbnail design, vertical and square variants of the same video, and short clips for your social media ad campaigns.

Pricing

One Price. Everything Included.

Our one-time packages start at $1,450 for a 30 to 60 second video. One price covers the full system: script, storyboard, animation, voice-over and music, all social media formats, ad clips, a custom thumbnail, source files, and 90 days of free support. No hidden fees, no surprise costs.

Milestone-based payment
10% to start→40% at first draft→50% before final delivery

How Other Studios Charge

Research$200
Script$250
Storyboard Design$300
Voice-Over$150
Animation$1,200
Licensed Music$100
Export and Render$400
All Social Media Formats$250
Short Clips for Paid Ads$300
Custom Thumbnail$100
Source Files$200
90 Days Free Support$450
Other Studios’ Cost
$3,900+
Our Package, All of It
From $1,450

Got Questions? We Have Answers.

What kind of videos do you produce?

We produce almost every kind of video for software products, SaaS explainer videos, product demo videos, product promo and launch videos, app promos and trailers, 2D explainers, UI animations, software walkthroughs, and motion graphics. If it helps tell your product’s story, we make it.

How much does a video cost?

It depends on the video’s duration, complexity, and your industry. Every video is $1,450 with everything included, bundles bring it down to $1,000 or $850 per video, and monthly plans start at $575 per video. Longer demos and multi-video projects are quoted individually. See the pricing page for the full breakdown.

How long does all this take?

It depends on the length and complexity of your video, but most projects take 10–15 days. That covers the full production process and rounds of revisions at every stage.

What’s your typical production process?

Our production process runs in clear stages:

  1. Script
  2. Storyboard
  3. Animation
  4. Voice-over, music and sound
  5. Final export

You approve each stage before the next one starts, with two rounds of revisions at every stage.

For more detail, visit our production process page.

How long do you support the video after the project is done?

Every project includes 3 months of free support for any minor changes to your video. After that window, additional minor adjustments are charged at roughly $10–$20 per revision, depending on the scope.

How many revisions/changes do you provide?

Every stage (script, storyboard, voice-over, and animation) includes two rounds of revisions, and because you approve each stage before we move on, big changes at the end are rare. If the script is not right at the start, your deposit comes back, and nothing moves to production until you approve it.

What are your payment terms?

We keep payments simple and milestone-based: just 10% upfront to start after our meeting, 40% once the first draft is ready, and the final 50% before we hand over the final delivery.

What video formats and ratios do you provide?

You get your video in multiple ratios, ready for every platform:

  • Horizontal (16:9), the standard version for YouTube and your website.
  • Vertical (9:16), for social media like LinkedIn, TikTok, Instagram and Reels.
  • Square (1:1), for feeds and posts.

Plus a custom thumbnail design for the first frame, so it looks great wherever you post. And if your video is 60 seconds or longer, we can cut it into multiple short clips for your paid ads and marketing.

ZahidShaistaHead of Digital Marketing

Book a Free Strategy Call

In this free 15 to 20 minute intro call on Zoom, we’ll discuss your project goals, the purpose of your video, how we’ll approach it, our production process, what we need from your side to get started, and a clear cost estimate and timeline. No pitch, no pushy sales talk.

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