A SaaS explainer that shows bar owners where the money goes
CoreTAP turns a bar’s Toast POS data into real-time intelligence — revenue, staff, fraud, the works. We made a fast SaaS explainer that lands the value on both mobile and desktop, without burying owners in features.
The challenge
CoreTAP does a lot — 65+ analytics across nine modules, from fraud detection to menu engineering. But its buyers are busy bar owners, not data analysts. The explainer had to skip the jargon and land one clear promise fast: see exactly where your bar is losing money, and who’s responsible.
What we did
We led with the pain every owner feels — money walking out the door — then showed CoreTAP catching it in real time, on both the desktop dashboard and the mobile app. Punchy, confident motion and clean UI shots, cut tight enough to hold a busy owner’s attention start to finish.
What they got
- 47-second SaaS explainer
- Mobile and desktop UI versions
- Silent, captioned social cut
- All source files
Want your product to click this fast?
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