CoreTAP turns a bar’s Toast POS data into real-time intelligence, revenue, staff, fraud, the works. We made a fast SaaS explainer that lands the value on both mobile and desktop, without burying owners in features.
CoreTAP does a lot, 65+ analytics across nine modules, from fraud detection to menu engineering. But its buyers are busy bar owners, not data analysts. The explainer had to skip the jargon and land one clear promise fast: see exactly where your bar is losing money, and who’s responsible.
We led with the pain every owner feels, money walking out the door, then showed CoreTAP catching it in real time, on both the desktop dashboard and the mobile app. Punchy, confident motion and clean UI shots, cut tight enough to hold a busy owner’s attention start to finish.
What Every Project Includes
Most studios hand you one video file, wish you good luck, and move on. We work differently. You don’t just get one master video. You get the same video in every format you need for multiple platforms, plus three months of free support. With us, you get a complete video marketing solution.
A clear 60 to 90 second video that explains your product. Everything else we make is extracted from this master version.
We recreate the master video in vertical ratio for Reels, TikTok, Instagram, and YouTube Shorts, and in square ratio for Meta ads and LinkedIn. No extra cost.
We extract two to three short clips from the master variant, ready to use in your paid ad campaigns.
A custom thumbnail to use when you post your video on any platform. It is the first image people see before they watch, and a good thumbnail means a higher click-through rate (CTR).
A complete guide for founders who don’t have a marketing team yet, so you can run these videos yourself and get the maximum output from them. It covers which channels to post on, in what order, and how to set up the ad clips.
We stay with you for three months after the project closes. If your product gets a feature update or any part of the video stops working for you, we update it for free within 90 days.
Client Testimonials
The Motion Graphix team was great to work with. They understood the brief quickly, delivered polished motion graphics, and were responsive throughout revisions. Clear communicators, easy to collaborate with, and I’d happily hire them again.
Yes, yes, yes. The Motion Graphix team did an awesome job on our explainer video for FloConnector. 100% recommend.
The Motion Graphix team created the explainer video for Orvinas, our AI-powered instructional design platform, and I couldn’t be happier with the result. They took a complex product and turned it into a clear, engaging story that shows what Orvinas does and why it matters. Beyond the quality of the work, their professionalism stood out: they communicated clearly, were responsive to feedback, and made the whole process easy. I’d recommend Motion Graphix to anyone who needs a high-quality explainer or motion graphics video, and I look forward to working with them again.
The Motion Graphix team was a pleasure to work with. They delivered high-quality work, communicated clearly throughout the project, and were responsive to feedback and revision requests. The final result matched my expectations and was completed professionally and on time. I would gladly work with them again on future projects and highly recommend them to other clients.
More Case Studies
Every project starts with the same question: what does the buyer need to understand in the first fifteen seconds? Here is how we answered it for other software teams.
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In this free 15 to 20 minute intro call on Zoom, we’ll discuss your project goals, the purpose of your video, how we’ll approach it, our production process, what we need from your side to get started, and a clear cost estimate and timeline. No pitch, no pushy sales talk.
