Quick answer: This is the App demo video Motion Graphix produced for Attio, Ask Attio, the AI assistant inside Attio’s CRM that answers questions about deals, contacts and pipeline from the data already in the CRM. It runs 47 seconds (0:47) in screen-by-screen product demo with motion graphics and is written for sales and revenue teams at startups and scale-ups. Watch it above; below is what the video had to do, how this format is built, and what it costs to make one like it.
What the video had to do
Attio’s buyers are sales and revenue teams at startups and scale-ups. A video for that audience has one job: make a first-time viewer understand what Attio does and why it is worth a closer look before they scroll on. The structure follows the pattern that works for software: open on a problem the viewer recognises, show the product doing the work on screen, close on the outcome and a single next step. At 47 seconds it is short enough for a homepage hero, a LinkedIn post and a paid social placement without re-cutting.
How this format is built
- Format: App demo, screen-by-screen product demo with motion graphics.
- Runtime: 47 seconds (0:47).
- Standard package for this format: 4K master in 16:9, plus 9:16 and 1:1 cutdowns, two to three 15 to 30 second ad clips, a custom thumbnail, professional human voice-over, licensed music and the source files.
- Service: app demo videos. Industry: marketing.
What to borrow for your own video
- Record or recreate the real UI at full resolution and keep the cursor path slow; a demo that races through screens teaches nothing.
- Cut every click that is not part of the story. A 60-second demo should show one job done end to end, not a feature tour.
- Pair each screen with one line of voice-over that says why, not what; the viewer can see what.
Make one like this
Every Motion Graphix video is $1,450, with the script, storyboard, animation, voice-over, music, every cut and the source files included; see the pricing page for bundles. Before any payment we produce a free 10 to 15 second sample on your own interface, so you can judge style and communication on your product rather than on someone else’s. More examples are on the portfolio.
Quick questions
How long does a video like this take to produce?
Our standard cycle for a video of this length is 10 to 15 working days from signed brief to final files. Script, storyboard, animation and voice-over are each approved before the next stage starts, and the client needs about 50 minutes in total to review drafts.
What does a app demo video like this cost?
$1,450 per video at Motion Graphix, everything included. Bundles of several videos bring the per-video price down, and multi-video retainers start lower again; the pricing page lists the exact numbers.
Can I get the same video in vertical and square formats?
Yes. Every project ships with 9:16 and 1:1 versions and two to three short ad clips cut from the master, so one production covers the website, LinkedIn, paid social and app store placements.
