Quick answer: This is the SaaS explainer video Motion Graphix produced for Iterable, Iterable’s MCP server, which lets AI assistants read campaign and customer data from Iterable and act on it through natural language. It runs 35 seconds (0:35) in 2D animation with product UI and is written for marketing operations and growth teams that already use AI assistants day to day. Watch it above; below is what the video had to do, how this format is built, and what it costs to make one like it.
What the video had to do
Iterable’s buyers are marketing operations and growth teams that already use AI assistants day to day. A video for that audience has one job: make a first-time viewer understand what Iterable does and why it is worth a closer look before they scroll on. The structure follows the pattern that works for software: open on a problem the viewer recognises, show the product doing the work on screen, close on the outcome and a single next step. At 35 seconds it is short enough for a homepage hero, a LinkedIn post and a paid social placement without re-cutting.
How this format is built
- Format: SaaS explainer, 2D animation with product UI.
- Runtime: 35 seconds (0:35).
- Standard package for this format: 4K master in 16:9, plus 9:16 and 1:1 cutdowns, two to three 15 to 30 second ad clips, a custom thumbnail, professional human voice-over, licensed music and the source files.
- Service: SaaS explainer videos. Industry: marketing.
What to borrow for your own video
- Open on the buyer’s problem in the first five seconds, not on the logo. The viewer should recognise their own situation before the product appears.
- Show the real interface doing real work. Screens the buyer will actually see build more trust than abstract shapes.
- Close on one outcome and one next step. A video that asks for three things gets none of them.
Make one like this
Every Motion Graphix video is $1,450, with the script, storyboard, animation, voice-over, music, every cut and the source files included; see the pricing page for bundles. Before any payment we produce a free 10 to 15 second sample on your own interface, so you can judge style and communication on your product rather than on someone else’s. More examples are on the portfolio.
Quick questions
How long does a video like this take to produce?
Our standard cycle for a video of this length is 10 to 15 working days from signed brief to final files. Script, storyboard, animation and voice-over are each approved before the next stage starts, and the client needs about 50 minutes in total to review drafts.
What does a saas explainer video like this cost?
$1,450 per video at Motion Graphix, everything included. Bundles of several videos bring the per-video price down, and multi-video retainers start lower again; the pricing page lists the exact numbers.
Can I get the same video in vertical and square formats?
Yes. Every project ships with 9:16 and 1:1 versions and two to three short ad clips cut from the master, so one production covers the website, LinkedIn, paid social and app store placements.
